MIA FRATINO

Cashmere Chronicles

Let's Talk: Quality Over Quantity

Let's Talk: Quality Over Quantity

We often hear the phrase "quality over quantity" applied to many aspects of life, including our shopping habits. But why does it matter, especially in fashion?

May 22, 2024 — Mia Fratino
Let's Talk: Building an Ethical Closet

Let's Talk: Building an Ethical Closet

‘I would love to buy from ethical brands, but I can’t afford it!’. It’s no lie that cashmere can be expensive, but that doesn’t mean you still can’t help reduce the negative social and environmental effects of the fashion industry.

May 05, 2024 — Mia Fratino
Let's Talk: Quiet Luxury

Let's Talk: Quiet Luxury

Quiet luxury is more than a trend ~ it's a slow fashion movement. It embodies new-age minimalism and is about curating a collection of high-quality, wearable garments that compliment the rest of your wardrobe.

April 09, 2024 — Mia Fratino
Decoding Greenwashing

Decoding Greenwashing

Let's talk about Greenwashing and how to spot it so you can make more informed sustainable choices when it comes to buying products.

March 01, 2024 — Mia Fratino
Ways to make your home more eco-friendly

Ways to make your home more eco-friendly

The journey to a greener home doesn't have to be daunting or complex, even the smallest changes can make a difference.

January 24, 2024 — Mia Fratino
5 Ways to be More Sustainable This Christmas

5 Ways to be More Sustainable This Christmas

Christmas is a season when we gather with family
and friends, exchange gifts and enjoy delicious food. The holiday season can also be a time of excess, leading to unnecessary waste
December 07, 2023 — Mia Fratino
Why we're not participating in Black Friday & Cyber Monday

Why we're not participating in Black Friday & Cyber Monday

Of all the things the United States has given us; Brad Pitt, hamburgers  and how not to run a healthcare system, we could have done without Black Friday.
November 22, 2023 — Mia Fratino
Our guide to Melbourne's best party venues

Our guide to Melbourne's best party venues

Finding the perfect venue for your Christmas soiree can be a bit like searching for a needle in a tinsel haystack.

But fret not! We've put together a list of some of our favourites.

November 21, 2023 — Mia Fratino
Inside Retail Interview: How a third-generation knitwear manufacturer aims to disrupt fashion

Inside Retail Interview: How a third-generation knitwear manufacturer aims to disrupt fashion

We're on a mission to disrupt the fashion industry and change for the better the way stores – and consumers – buy clothes. 

Co-Founder and Creative Director Amy Jones, spoke with Heather McIlvaine at Inside Retail about MIA FRATINO, our no-sale policy and rethinking the seasonal retail calendar. 

November 01, 2023 — Mia Fratino
The Mia Diary ~ Texas Jane

The Mia Diary ~ Texas Jane

Inspired by their return to regional NSW after living in the city, Belle and Eloise founded Texas Jane in 2018. Now knowing what they were missing out on, they began discussing the desire shared by so many rural women to obtain greater physical access to quality fashion labels and styling services.
July 06, 2023 — Mia Fratino
Deserted: How the Atacama Desert became Fast Fashions dumping ground

Deserted: How the Atacama Desert became Fast Fashions dumping ground

In the remote Atacama Desert, a troubling sight emerges — mountains of unsold clothing, unable to biodegrade, filled with harmful toxins and dyes. It’s a fast fashion disaster, wreaking havoc on eco-systems and communities, leaving behind a trail of environmental destruction.
June 08, 2023 — Mia Fratino
Essentials 101

Essentials 101

If you’re new to the world of cashmere then building your capsule collection starts with our MF Essentials. These pieces take you from day to night, Summer to Winter and are staples in any wardrobe.
May 31, 2023 — Cat Douglas