Black Friday and Cyber Monday have evolved into yearly frenzies of excessive consumerism, where the focus often shifts from meaningful purchases to mindless buying sprees.

The journey to a greener home doesn't have to be daunting or complex, even the smallest changes can make a difference.

Let's talk about Greenwashing and how to spot it so you can make more informed sustainable choices when it comes to buying products.

Co-Founder and Creative Director Amy Jones, spoke with Heather McIlvaine at Inside Retail about MIA FRATINO, our no-sale policy and rethinking the seasonal retail calendar. 

‘I would love to buy from ethical brands, but I can’t afford it!’. It’s no lie that cashmere can be expensive, but that doesn’t mean you still can’t help reduce the negative social and environmental effects of the fashion industry.