Issue #7 THE FORME

We chat with The Forme, about their store ~ an Australian contemporary online shopping destination for women, by women. was conceived from a desire to fulfil a gap in the online retail space by offering fashion that caters for the woman who wants to remain fashion forward and relevant. We provide dressing solutions for all ages that allow women to feel empowered by their style choices.

Based on a collective 50+ years in the industry, The Forme buying team brings together a carefully curated collection of bespoke products that are sourced globally, with a particular emphasis placed on supporting local, Australian designed and made products.

An intrinsic core value of The Forme is that products are showcased to emphasise impeccable style, finished with an ageless ambience; a principle executed through our seasonal campaigns and online product images.

The Forme’s partnership with MIA FRATINO coincides with the launch of the Winter 2021 collection. MIA FRATINO bridges a gap in accessibility of luxurious and ethically sourced knitwear, delivered via thoughtfully designed timeless styles.

MIA’s approach to slow fashion has resonated with our audience who favour high quality investment pieces to treasure for years to come.

The artisan spun MIA VIVO collection has garnered a dedicated following with its fluffy hand-feel becoming a crowd favourite, try-on style, at the new Showroom.

The Forme Showroom at 209 Bourke Street, is nestled in the Sydney neighbourhood of Darlinghurst, a space that is intentionally designed to highlight the deluxe nature of the collections that are presented across our online platforms.

Curated clothing and accessories are displayed in an environment that celebrates our Sydney- hometown base whilst also reflecting the stylish, sophisticated and classically refined aesthetic that defines The Forme.

June 09, 2021 — Renee Landers