We're here to debunk the five common cashmere myths
From care to quality, it's time to uncover the truth behind cashmere.
Myth 1:
cashmere is dry clean only
Contrary to popular belief, you don't need to send your cashmere off to the dry cleaners every time you need to wash it. Handwashing your knit with a gentle shampoo will keep your cashmere lookng as good as new.
Myth 2:
good quality cashmere doesn't pill
All cashmere pills (the little balls on the surface), this is a natural characteristic of the fibre. Excessive pilling however, is a sign of lower-quality cashmere where shorter filaments have been used.
the mf difference
Our knits are all made with long filament cashmere that is harvested in the summer months when goats naturally shed. We also gift a de-pilling comb with every knit to address any pills. Simply comb in one direction and they’re gone.
myth 3:
cashmere is too warm for summer
Cashmere isn't just a winter fibre. It's naturally breathable, hypoallergenic and has thermal properties, this fibre will keep you comfortable in all seasons. When it's hot, cashmere wicks away moisture and keeps you cool. When it's cold, it provides warmth and insulation. It’s an all season fibre.
myth 4:
not washing will make it last longer
Neglecting to wash your cashmere isn't a recipe for longevity, it's an invitation for trouble. Over time, dirt and oils can accumulate in knits, attracting hungry moths that can leave holes. Gently handwashing and storing your cashmere is the key to keeping your garments fresh and intact. We also recommend using a sandalwood protector to help deter moths and keep your entire wardrobe fresh.
myth 5:
cheaper cashmere is the same quality
While cheaper cashmere may seem like a tempting option, not all threads are created equal.
Sustainability is at our core, we only use 100% natural, biodegradable and eco-conscious fibres, with absolutely no synthetic blends. Cheaper cashmere often mixes in synthetics, diluting its natural properties and leading to poorly made garments that often end up in landfill where it sits for 100s of years unable to break down (much like plastic).