Inspired by their return to regional NSW after living in the city, Belle and Eloise founded Texas Jane in 2018. Now knowing what they were missing out on, they began discussing the desire shared by so many rural women to obtain greater physical access to quality fashion labels and styling services.

In 2019, their vision materialized with the opening of the first Texas Jane store in Wagga Wagga, NSW. Today, they proudly houses over 30 designers, offering a diverse range of fashion for women of all ages.

Their ultimate goal is to make their customers feel incredible during their store visit, while also empowering them to carry that confidence and empowerment into their personal style and everyday life.

TJ: There’s no greater challenge or privilege than being a small business owner. At first you get a thrill from seeing your vision come to fruition, but you quickly learn that the best part is about what you bring to your community and all the lovely people you meet.

For us, it’s been especially fulfilling to style and build relationships with women of all ages, particularly women who feel they are often over-looked in mainstream fashion. Helping our clients build some confidence through their personal style is really powerful.

Forming our staff is another aspect that we have loved – a great team makes for a great time.

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