#NOPLAYBLACKFRIDAY

We're sitting this one out

We are walking-the-walk and talking-the-talk when it comes to protesting mass consumption and sales frenzies. At a time when environmental sustainability and mindful consumption are more important than ever, we believe it’s essential to pause and reflect on the true cost of these sales instead of adding to the noise. Closing our online store during these events isn’t just a symbolic gesture—it’s a reflection of the values that have guided us from the start. For those who will be shopping, remember: it’s not about resisting the urge to buy, its about resisting the urge to buy in excess. 

You can show your support for our cause by using the hashtag #noplayblackfriday on socials or leaving us a comment.

SLOW DOWN | BUY LESS | CHOOSE WELL

 Should you have any enquiries you can contact us on hello@miafratino.com